In the end, Isaac wants to create a “real infrastructure of people” across the spectrum who want to “give their money to a company they know is going to work toward bolstering their values.”Īnd with cultural trends continuing to become more chaotic, Isaac believes people must decide to live out their faith values fully. “The hope is to be able to sign athletes across sports.” “We also have a freedom to create what we want to create,” he said of UNITUS. While Isaac said these companies have the “free choice” to do as they choose, he wants to be part of the solution and counterbalance. Isaac believes UNITUS will provide products consumers will feel good about both inside and out - a rarity in today’s marketplace.Ī post shared by Jonathan Judah Isaac NBA player mirrored these statements in a PragerU interview, noting some companies today have consciously decided to “either attack or undermine Christian values, conservative values.” He said there’s a profound need for a “hopeful brand bolstered by values of faith in Christ, American freedom, and family-building.” “Many brands have overtly endorsed harmful and divisive ideologies that have left consumers looking for alternatives.” “UNITUS is desperately needed today because more and more brands in the sports and leisure wear space are abandoning the consumers’ desire for them to be impartial on matters of culture, spirituality, and politics,” Isaac told CBN’s Faithwire. Jonathan Isaac of the Orlando Magic is preparing for the official launch this summer of UNITUS, a clothing company celebrating freedom and positive American values. Listen to the latest episode of CBN’s Quick Start podcast □ An NBA star who went viral for refusing to kneel during the National Anthem or wear Black Live Matters attire is set to release a new clothing line focused on stellar sports apparel and celebrating freedom.
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